LET THE LINEN BE LINEN
Linen is a naturally breathable, absorbent and durable fabric. It loves air, movement and a little room to breathe. Its relaxed texture and occasional creases are not imperfections - they are part of what makes linen feel effortless and alive.
With time and wear, linen becomes softer and more comfortable, while keeping its natural strength and character. The less you try to make it perfect, the more beautiful it becomes.
Linen has preferences
It likes air.
Naturally breathable and comfortable, linen lets your skin breathe and keeps things feeling light.
It likes water.
Linen is highly absorbent and becomes beautifully soft with washing and wear.
It likes a little freedom.
Its natural texture and relaxed creases are part of its character. No need to keep it perfectly pressed.
It likes getting older.
Linen grows softer and more comfortable over time, while keeping its natural strength.
It doesn't like being rushed.
Linen grows softer and more comfortable over time, while keeping its natural strength.
The Caring Ritual
WASH GENTLY. WEAR OFTEN.
WASH
KEEP IT GENTLE.
Wash linen on a sensitive cycle using lukewarm or cold water, with a maximum temperature of 40°C / 104°F. Choose a mild or natural detergent and avoid bleach. Since linen is highly absorbent, wash it with similar colours to help prevent colour transfer.
DRY
LET LINEN BREATHE.
Linen prefers a gentle approach to drying. Avoid the dryer and, whenever possible, let your linen air-dry naturally. While the fabric is still damp, gently reshape it and lay or hang it neatly to dry.
IRON
EMBRACE THE NATURAL TEXTURE.
Linen does not need to be perfectly smooth - its natural creases are part of its character. If you prefer a more polished look, iron with a warm/low-temperature iron while the fabric is still slightly damp. You can also lightly steam it.
STORE
FOLD. BREATHE. REPEAT.
Before storing, make sure your linen is completely dry. Fold it neatly to minimise unnecessary creasing and keep it in a cool, dry place with good air circulation.
The Caring Ritual
WASH GENTLY. WEAR OFTEN.
WASH
KEEP IT GENTLE.
Wash linen on a sensitive cycle using lukewarm or cold water, with a maximum temperature of 40°C / 104°F. Choose a mild or natural detergent and avoid bleach. Since linen is highly absorbent, wash it with similar colours to help prevent colour transfer.
DRY
LET LINEN BREATHE.
Linen prefers a gentle approach to drying. Avoid the dryer and, whenever possible, let your linen air-dry naturally. While the fabric is still damp, gently reshape it and lay or hang it neatly to dry.
IRON
EMBRACE THE NATURAL TEXTURE.
Linen does not need to be perfectly smooth - its natural creases are part of its character. If you prefer a more polished look, iron with a warm/low-temperature iron while the fabric is still slightly damp. You can also lightly steam it.
STORE
FOLD. BREATHE. REPEAT.
Before storing, make sure your linen is completely dry. Fold it neatly to minimise unnecessary creasing and keep it in a cool, dry place with good air circulation.